[CBFF] NFL fines Urlacher $100K for Super Bowl hat

[Phil DeNomme]

I'm sure Vitaminwater will be glad to pay that for the pub they got.

-----Original Message-----
From: cbff-bounces at chicagobearsfanforum.com
[mailto:cbff-bounces at chicagobearsfanforum.com] On Behalf Of Victor Waldron
Sent: Wednesday, April 18, 2007 2:13 PM
To: CBFF
Subject: [CBFF] NFL fines Urlacher $100K for Super Bowl hat

(N-F-L= No Fun League)

NFL fines Urlacher $100K for Super Bowl hat
Associated Press

NEW YORK -- Chicago Bears linebacker Brian Urlacher was fined $100,000
by the NFL for wearing a cap during Super Bowl media day that promoted
a sponsor not authorized by the league.

NFL rules prohibit gear that advertises any product but a designated
sponsor, league spokesman Brian McCarthy said Wednesday.

Urlacher was fined for drinking vitaminwater and wearing a
vitaminwater hat during the media session in Miami leading to the
title game. Gatorade is the NFL's official drink.

McCarthy said this is the first time such a fine has been levied. He
added that $100,000 is the standard fine for such a violation at the
Super Bowl. A violation during the regular season is $10,000. It is
$50,000 at the Pro Bowl.

The fine recalls an episode involving Chicago quarterback Jim McMahon
in the playoffs following the 1985 season, the previous time the Bears
made the Super Bowl.

McMahon wore a headband that said "adidas" in a playoff game against
the New York Giants, and then-commissioner Pete Rozelle fined him
$5,000 because the shoe company was not an NFL sponsor. The following
week, in the NFC title game against the Los Angeles Rams, McMahon wore
a headband that read "rozelle."

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