[CBFF] CT - Waddle moves to mornings on WMVP

[Jerry Madsen]

I missed this bit of news.  Not that I really care, because I'm a big fan of
Mully and Hanley and I ain't switching.

Jerry

--------------------------------------------------------------

Waddle moves to mornings on WMVP
Rosenbloom, Salisbury ousted
By Ed Sherman
Tribune sports media reporter

April 27, 2007, 10:26 PM CDT

Well, that didn't take long.

When WMVP-AM 1000 hired Tom Waddle in February, everyone knew it was just a
matter of time before he slipped into the 9 a.m.-noon slot. That time comes
Monday.

The station announced Friday that Waddle and Marc Silverman will be shifting
from evenings to mornings. Out are Steve Rosenbloom and Sean Salisbury.

The new show gives WMVP a chance to showcase Waddle in a critical
high-profile slot. Getting the former Bears receiver to come over from
WGN-AM 720 was a major coup for the station, one it hopes will result in
improved morning ratings.

Waddle now will go head-to-head with the final hour of Mike North's program
on WSCR-AM 670 and then against Mike Mulligan and Brian Hanley, who have
delivered solid ratings in the 10 a.m.-noon slot.

"Tom has great insights to all sports, and he has the credibility of being a
former Bear," WMVP general manager Jim Pastor said. "Plus, he's very funny.
He's the total package."

For the last two months, Waddle mostly had been working the 7-9 p.m. shift.
It proved to be a big break for Silverman, who joined Waddle in the
evenings.

WMVP liked their chemistry so much they wanted to keep them together.

"We made no assumptions going in," Pastor said. "In a span of two months
they clicked in a way that even surprised us."

It will be a return to mornings for Silverman, who used to work the slot
with Carmen DeFalco. Rosenbloom and Salisbury replaced them last spring.

The pairing only got a year to prove itself, but Rosenbloom, who writes a
sports column for the Tribune's Web site, didn't complain.

He said he appreciated the opportunity.

"Some people get more time to jell," Rosenbloom said. "But I thought a year
was enough. Either people like it or not."

Salisbury, an NFL analyst for ESPN, will still be heard on various shows on
the ESPN Radio affiliate and play a role in the Bears' pregame coverage.
Rosenbloom was offered a role on the 7-9 p.m. show.

He said he plans to make a decision by the end of the weekend.

esherman at tribune.com

Copyright (c) 2007, The Chicago Tribune <http://www.chicagotribune.com/>


-- 
http://bloggeddrain.typepad.com/thedrain