[CBFF] Bears looking for a little help off the field

[Tom Shannon]

Yeah, I’m having a little bit of a hard time understanding this, myself.  I could be wrong but it seems to me like, win or lose, the Bears have as close to a built in audience as you can have.  I’m not quite sure how these guys are going to earn their keep.

 

Tom S.

 

Believe those who are seeking the truth. Doubt those who find it.
  - Andre Gide <http://www.quotationspage.com/quote/1450.html> 

http://www.chicagobearsfanforum.com/blog

 

 

 

 

Feed: Inside the Bears
Posted on: Friday, March 14, 2008 11:22 AM
Author: Brad Biggs
Subject: Bears looking for a little help off the field

 


One long, bumpy season removed from an appearance in Super Bowl XLI, the Bears are out in seek of a little PR makeover.

The Sun-Times Lewis Lazare reports today the <http://www.suntimes.com/business/lazare/841954,CST-FIN-lew14.article>  organization has narrowed down its selection process to two local advertising agencies and a decision could come soon.

It strikes as an awfully corporate move for a mom-and-pop shop. 

>From Lazare: 

Sources familiar with the Bears review say agencies vying for the account were told the team had not been working closely with any ad shop recently. But perhaps concerns about the team's lackluster showing last season prompted Bears management to reach out for an agency to help the team reconnect with fans.

A catchy phrase splashed across billboards, radio, television, print and online ad campaigns will never make up for what happens on the field. The league’s cornerstone franchise knows that.

Wanna bet if they choose a current player for any promotion it’s Devin Hester? 


View <http://blogs.suntimes.com/bears/2008/03/during_free_agency_bears_turn.html>  article...